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5 Corporate Giving Trends to Watch in 2019

CORPORATE GIVING TRENDS

2018 has been a hallmark year for corporate giving. New records were set in ROI, donor advised funds (DAFs) and other areas as corporations addressed the rising importance of philanthropy in engaging employees, attracting talent, and building brands. Perhaps most importantly, technology has sped up the dissemination and adoption of emerging types of giving such as crowdfunding. As the importance...

Does Your Business Need a Custom Corporate Philanthropy Platform?

givinga designs custom corporate philanthropy platforms

In 1970, economist Milton Friedman famously used his New York Times article’s headline to quip that a business’s only social responsibility was to increase its profits.¹ While that may have been true in the 70s, it’s no longer true today. Society is shifting toward a more socially and environmentally responsible marketplace where both individuals and businesses are expected to make regular...

5 Corporate Philanthropy Examples to Inspire Your CSR Strategy

corporate philanthropy examples

Sixty-four percent of consumers are “extremely likely” to buy from a company that takes a stand on social issues. That’s one reason many companies are developing corporate social responsibility (CSR) strategies. The CSR strategies are being integrated into their larger business strategy as well.   Besides the consumer and sales benefits, CSR (also known as corporate responsibility, or CR)...

How to Get Your Employees Involved in Giving Tuesday Campaigns

Engage your employees in corporate Giving Tuesday campaigns.

Giving Tuesday is the Tuesday after Thanksgiving and Black Friday where nonprofits run fundraising campaigns to increase holiday donations. The event is only 6 years old, but it’s grown a lot in that time. In 2012, total contributions stood at just $12 million; by 2017, they reached $274 million.¹ The difference, an increase of 2,283 percent, is testament to a shift we’re seeing in society where...

5 Types of Corporate Giving that Position Companies as Valued Corporate Citizens

Become a values corporate citizen with these types of corporate giving.

Corporate citizenship delivers measurable business value when companies leverage their core competencies to address environmental, social, or governance issues. Corporate philanthropy benefits include increased employee engagement, higher brand awareness and reputation that increases sales, and even improved employee productivity. Strong corporate citizens build a strong level of trust with their...

Are Employee Matching Gift Programs Really Engaging Your Staff?

Are employees engaging with your matching gift programs?

It’s common for companies with corporate philanthropy initiatives to have employee matching gifts programs. Organizations match their employees’ donations to charity to increase employee engagement, creating higher productivity and retention, and promoting their status as a socially responsible company. Some matching gift programs succeed in increasing employee engagement and making employees...

5 Corporate Philanthropy Benefits (and How You Can Achieve Them)

Corporate Philanthropy Benefits

Corporate philanthropy benefits not only the community but your company and its employees as well. And while that’s always been true, it’s even truer today. As society shifts toward more prominent social, environmental, and economic responsibility, the importance of corporate philanthropy has increased as well. It’s become essential to business success, bringing more benefits with a greater...

How Corporate Social Responsibility Programs Improve Employee Satisfaction

CSR Programs Improve Employee Satisfaction

America is in the midst of a labor shortage. For the first time, there are more jobs available than there are eligible workers to fill them.¹ To close the gap, employers must do more to acquire and retain workers. Traditionally, a desirable salary and an attractive benefits package were the main drivers of employee satisfaction and talent acquisition, but today’s workforce wants more. People want...

Can Increasing Your CSR Initiatives Increase Employee Engagement?

CSR Initiatives Increase Employee Engagement

The term employee engagement relates to the level of an employee’s commitment and connection to an organization.¹ And although an increasing number of organizations understand the value of engagement, a Gallup survey found that only 34 percent of employees are actually engaged at work.² That means companies have only scratched the surface when it comes to unlocking the full potential of...

10 Workplace Giving Statistics that Show CSR’s Business Benefits

10 workplace giving statistics

Today’s companies are being reshaped by rapidly changing consumer and employee demands, declining levels of consumer trust, and increasing expectations to make a positive impact on society, the environment, and local communities. To meet those needs, corporate social responsibility (CSR) programs have emerged as an increasingly important business strategy, with a wide range of benefits and...

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