CategoryCorporate Giving

Does Your Business Need a Custom Corporate Philanthropy Platform?

givinga designs custom corporate philanthropy platforms

In 1970, economist Milton Friedman famously used his New York Times article’s headline to quip that a business’s only social responsibility was to increase its profits.¹ While that may have been true in the 70s, it’s no longer true today. Society is shifting toward a more socially and environmentally responsible marketplace where both individuals and businesses are expected to make regular...

5 Corporate Philanthropy Examples to Inspire Your CSR Strategy

corporate philanthropy examples

Sixty-four percent of consumers are “extremely likely” to buy from a company that takes a stand on social issues. That’s part of the reason many companies are developing corporate social responsibility (CSR), strategies and integrating them into their overall business strategy. In addition to consumer and sales benefits, CSR (also known by the broader term, corporate responsibility, or CR)...

How to Get Your Employees Involved in Giving Tuesday Campaigns

Engage your employees in corporate Giving Tuesday campaigns.

Giving Tuesday is the Tuesday after Thanksgiving and Black Friday where nonprofits run fundraising campaigns to increase holiday donations. The event is only 6 years old, but it’s grown a lot in that time. In 2012, total contributions stood at just $12 million; by 2017, they reached $274 million.¹ The difference, an increase of 2,283 percent, is testament to a shift we’re seeing in society where...

5 Types of Corporate Giving that Position Companies as Valued Corporate Citizens

Become a values corporate citizen with these types of corporate giving.

Corporate citizenship delivers measurable business value when companies leverage their core competencies to address environmental, social, or governance issues. Corporate philanthropy benefits include increased employee engagement, higher brand awareness and reputation that increases sales, and even improved employee productivity. Strong corporate citizens build a strong level of trust with their...

Are Employee Matching Gift Programs Really Engaging Your Staff?

Are employees engaging with your matching gift programs?

It’s common for companies with corporate philanthropy initiatives to have employee matching gifts programs. Organizations match their employees’ donations to charity to increase employee engagement, creating higher productivity and retention, and promoting their status as a socially responsible company. Some matching gift programs succeed in increasing employee engagement and making employees...

Can Increasing Your CSR Initiatives Increase Employee Engagement?

CSR Initiatives Increase Employee Engagement

The term employee engagement relates to the level of an employee’s commitment and connection to an organization.¹ And although an increasing number of organizations understand the value of engagement, a Gallup survey found that only 34 percent of employees are actually engaged at work.² That means companies have only scratched the surface when it comes to unlocking the full potential of...

10 Workplace Giving Statistics that Show CSR’s Business Benefits

10 workplace giving statistics

Today’s companies are being reshaped by rapidly changing consumer and employee demands, declining levels of consumer trust, and increasing expectations to make a positive impact on society, the environment, and local communities. To meet those needs, corporate social responsibility (CSR) programs have emerged as an increasingly important business strategy, with a wide range of benefits and...

How to Create Employees as Brand Ambassadors

In 2018, your employees are ready to go the extra mile for the causes that they’re passionate about. Employees support organizations that balance the pursuit of profit with being a responsible corporate citizen. Companies have an opportunity to align with the personal and professional goals of their employees. Fortune 500 companies are leading the charge by creating structured programs...

When There’s No Price On Performance: Your CSR Investment

It’s no longer enough to simply do business as usual. Employees and consumers check out more than your product line when deciding whether to work for you or buy your goods. They also want to know your level of social commitment otherwise known as Corporate Social Responsibility (CSR): High-quality job candidates look for workplaces that reflect their own values, including those employers...

Employee Engagement: Get Your Staff Excited About Giving

employee-engagement

Can employee engagement and corporate giving go hand-in-hand? Every year around this time fundraising managers plans for a big outcome. They vow that this time it will be different. Employees will not only want to donate to the company’s fundraising efforts, but they will exceed donation expectations. They will even do so with joy and enthusiasm. This usually ends up being more fantasy than...

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